February 12, 2022 YAHOO ! Car Channel

Back in time before 2016, Tesla , in the form of disruptive innovation, announced that the world will launch the Model 3, the lowest-priced electric car, and consumers can qualify for subscription with just $1,000.
Due to the emergence of Tesla , it has adopted a variety of new concept design vehicles, which has exhausted traditional car factories. Tesla, whose DNA is "energy saving , carbon reduction, and innovative applications" , naturally has absolute requirements for the LED light source for auto parts and electrical parts: it must be able to provide "best brightness", "lowest heat", And "the most power saving"! Just these seemingly simple conditions pushed the German, American and South Korean manufacturers to their limits. It turned out that these big manufacturers were not able to grab the order, because this Tesla list was finally passed by the Taiwanese EOI Optoelectronics qualified for the line, and the bird screen was selected.

A sudden , the reputation of EOI has rapidly risen to the automotive industry, especially the world-class first-tier LED automotive lighting manufacturers, who have come to inquire about the sacredness of EOI. It was possible to overthrow the multinational conglomerate with a small broad. Chairman Dr. Kaoshin Huang of EOI studied LED research at Northwestern University USA and obtained a doctorate. In 1988, he entered the service of Hewlett-Packard (HP) in the United States and served as the head of the photoelectric material research and development project. He devoted himself to LED research for five years at HP, during which he obtained a number of key patents. After insight into the development needs of Taiwan's optoelectronic industry at that time, coupled with his strong desire to return home, Chairman Dr. Kaoshin Huang decided to give up the good job at Hewlett-Packard (HP), return to Taiwan to open up a new life in Taiwan, and founded the first LED chip company in Greater China. Guolian Optoelectronics is also the world's top three suppliers of red and yellow LED chips, so it is called the godfather of LED.

Chairman Dr. Kaoshin Huang and his wife President Fanny Huang, are good partners on the road to entrepreneurship. With Chairman Huang's forward-looking LED technology, and President Huang's courageous efforts to open up new territories around the world and sell them globally, she has successively laid a customer base for various products for the company. The husband and wife often think that in order for EOI to maintain its competitive advantage and develop sustainably, it is obviously not enough to rely on existing products alone. It is an inevitable path to move towards a market with high technology content and high barriers to entry, and the barriers to entry are quite high. The field of automotive lighting is the most promising market. I just didn't expect that the major decision of this transformation would be a more difficult battle than expected! .
Fanny Huang said that a company like EOI is not a medium-to-large scale in the international auto industry. When the world's major auto brands are looking for cooperative supply chains, they usually observe and verify new companies slowly. The strict review period is as short as one to three years and as long as seven to ten years. After all, automobiles attach the most importance to personal "safety"! None of these world-renowned car manufacturers want to be the first white mouse and ruin their hard-earned reputation. But how did EOI pass the test and break through? In addition to taking a step by step , taking time, patience, and diligence to pass the IATF16969 certification of the automotive industry, there is also a patented UniFlex series of innovative light source technology to provide international customers with forward-looking design!

Fanny Huang said: "At this time, we should discuss the cost issue with them. As long as our technology is good, we have the advantage to negotiate. Today's lamps and lanterns will choose LED, nothing more than to improve electricity efficiency, energy saving and carbon reduction. However , Products developed with EOI's patented technology can save customers USD$10~20 million in one year, and USD$40~60 million in three years. Most of the time, it will make the brand car lamp factory tempted! "From this, we can see that Taiwanese companies adhere to their ideals and perseverance, and hone their tough competitive advantages in order to survive in the international market !
Fanny Huang said: "It is the hardest to develop the first customer, but there are also customers who promote us, so that we can stand on the shoulders of giants." This is how EOI entered the Ford F-150. story. Since its inception in 1948, the annual sales of the F-150 in North America have been calculated in the hundreds of thousands, ranking first in US truck sales for 35 consecutive years. In 2019, the US sales exceeded one million units. A long-selling undefeated classic! In recent years, the newly remodeled F-150 has to keep up with the market trend of using LEDs for automotive light sources, but this time, it was not EOI who went to Ford by himself, but a customer who cooperated to design the lamp housing. The quality is very good, it reduces heat generation and saves electricity, and is confident about quality and reliability, so EOI is directly involved in Ford's supply chain, responsible for producing the most classic and best-selling trucks in the world.

back to the Tesla Model 3 at the beginning , after TESLA released the prototype, it no longer changed its appearance, but to find a supplier that can cooperate. The design of Model 3 taillights and third brake light is very thin, and the manufacturer has to ask the manufacturer for brightness. If the LED arrangement is not good enough, it even seems that there will be a little uneven brightness problem, but now on the road The TESLA you see has a uniform and beautiful light effect . This is because EOI uses the unique LED layout of light guide, reflection and side light , etc., to make the impossible possible and continue to be favored by TESLA.

Mercedez -Benz, BMW, VAG, TOYOTA, FCA, etc., more than 40 car brands, are all customers of EOI! Opportunities will come one after another as long as the barriers and difficulties of the automobile industry are knocked on. With a long-term mutual trust foundation, many well-known world-class auto lamp factories may not necessarily have EOI familiar with the new application of LED. Directly let EOI participate in the design, no matter which manufacturer wins the bid for the lamps, it is designated to use the light source modules and LED components designed by EOI.

So now there are classic American cars such as Chrysler Town & Country, Lincoln Navigator, Lincoln MKC, etc. , as well as the debut of the Hollywood movie "Fate 5". In the opening screen, Four American police cars rushed out , carrying EOI for Dodge. The classic taillight module made by the Charger Dodge Charger, Dodge's muscle car Charger can be selected as the spare car of the American police, its fierceness and durability are self-evident!

In 2020, one out of every 10 new cars in the United States will use a light source from EOI. In the future, integrating functions such as detection and sensing, smart prompts, real-time driving information, and real-time feedback of the environment, EOI starts from Taiwan to illuminate the world, and is moving step by step towards the goal of becoming a global leader in automotive innovative light sources. That is to say, the vehicles of these brands light up the light of Taiwan with headlights.

Finally, when it comes to the ESG wave sweeping the world, EOI has long been a pioneer and a pioneer. In 2020, he was awarded the Social Good Award by the "Taiwan Social Enterprise Sustainable Development Association". President Fanny Huang received this special honor from Audrey Tang, political committee of the Executive Yuan Taiwan. Not only continue to deepen research in the industry of "automotive LED" and "smart city energy-saving lighting", but also cultivate scientific and technological talents, donate to schoolchildren in remote areas, subsidize disadvantaged children, clean beaches and protect mountains , donate to social welfare groups...etc. Long-term cultivation in the continuous field. "Take it from the society and use it for the society", EOI has long given love and care, and with the humanized corporate philosophy, it has created a sustainable precedent for Taiwan's automotive innovative light source industry.

YAHOO! Auto [Taiwan Auto World Record] will continue to send you reports from time to time, introducing the outstanding people and things in Taiwan's auto industry, so that everyone can be more familiar with Taiwan's strength in automobiles and knowing .